LET'S CREATE STANDARDS FOR OUR DIET
Creating Standard started with a journey of self-discovery, rather we choose to or not we all experience it. I was set out to find a place in the world, a meaning, and while exploring the world I realized the importance of health and realized this was failed to be explained in school. Along the way, I realized that no matter where life takes you, the most important relationship you’ll ever have is with yourself… I started building standards for myself after understanding the importance of the things that we intake, what we put in our bodies, and how time really matters. I’ve curated routines based on science and the nutrients we have on this earth to build a life of longevity with strengthening mental, emotional, and physical health. I hope to see you on this journey, congrats because you have now applied this new lifestyle to hold yourself accountable of your standards.
Launched in 2022 by Sontia Kay, a passionate entrepreneur and NASM-certified personal trainer, envisioned the brand STANDARD, which is more than just a brand—it’s a movement rooted in self-reflection and holistic health. Growing up in a single-mother household, Sontia learned the value of hard work and mental resilience from an early age. Her journey began with making the gym her outlet and a passion for fitness that blossomed into a deep commitment to understanding how simple lifestyle changes can make a profound impact. While juggling a demanding job and pursuing a degree, Sontia discovered her love for fitness and decided to get certified in personal training. What started with a curiosity about how the human body works quickly turned into a transformative journey. Her initial health site, “DFYND,” revealed that wellness extends far beyond strength training, inspiring her to create a broader, more inclusive space where women can truly thrive.
ABOUT SONTIA KAY
At STANDARD, our mission is to empower women to define their own standards of health and wellness. We believe in the power of internal strength and self-awareness to create lasting change. Whether you’re new to fitness or seeking to refine your routine, our journey starts together and these resources are designed to support you in understanding your body, building confidence, and embracing a healthier lifestyle.
Join the journey
OUR ICON RECIPIES TO HELP YOU IDENTIFY WHOLE FOODS
CLEAN AND FRESH
In the past, I’ve focused on sharing a variety of plant-based recipes. You’ll find a collection of a broader range of dietary preferences, tastes, and needs. While we continue to create nourishing, simple, and delicious plant-based recipes let’s get excited and transform classic desserts and meals into undetectably healthy versions!
Our Values
At STANDARD, our values are rooted in a commitment to holistic well-being and self-discovery. We believe in setting high standards for personal health, which involves not only physical fitness but also mental and emotional growth. Our approach emphasizes a mindset shift towards a more mindful and fulfilling way of living, where wellness is about creating harmony in all aspects of life. We are dedicated to supporting individuals in recognizing their unique needs and making choices that foster a balanced, vibrant, and authentic self.
Delicious Recipes for Every Taste and Lifestyles
If you’re craving more, explore our other creations:
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